There is a moment when luxury ceases to be a mere possession and becomes an experience, an affair of legacy, craftsmanship, and quiet grandeur. As the world’s most distinguished jewellery maisons and horology legends gathered under one roof, the 21st edition of the Doha Jewellery & Watches Exhibition 2025 (DJWE).
Set against the gleaming skyline of Qatar’s capital, DJWE hosted a grand celebration of artistry, heritage, and exclusivity from January 30, 2025-February 5, 2025. This year, the exhibition welcomed more than 30,000 visitors, including royal dignitaries, collectors, and industry insiders, to witness the most exquisite collections of 2025.
In the heart of the city that rises from the desert as a vision of gold and glass, the 21st edition of DJWE 2025 was organized by Qatar Tourism and Visit Qatar.
It began with a ceremony attended by HE Mr Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and Chairman of Visit Qatar’s Board of Directors, Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar. The gathering also invited several ministers, ambassadors, and dignitaries.
In recent times the Gulf countries including Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Kuwait, etc, have come up with trade centres that are improvising the luxury lifestyle. Looking forward to cities like Dubai, Abu Dhabi, Riyadh, Doha, etc. have set a standard globally for their world-class infrastructure.
Doha Adorned in Jewel & Stones
Looking back in recent years, Doha has cemented its reputation as a global hub for ultra-luxury experiences. High-profile events, from fashion and jewellery showcases to yacht exhibitions, have made the city a preferred destination for the glam world.
Qatar’s vision for cultural and economic growth, bolstered by a luxury market and high-net-worth clientele, has made it the magnet for the world’s elite brands.
Masterclasses, private unveilings, and exclusive soirées will define this year’s event, drawing collectors, connoisseurs, and royalty alike.
Hosted at the Doha Exhibition and Convention Center (DECC), the event perfectly complements the luxury it showcases. Under the wise leadership of the honorable Prime Minister, Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, the DJWE was open to the public on the 30th of January.
The week-long exhibition brought together 500+ jewellery brands and watch brands. From storied maisons to niche ateliers unveiled their most coveted collections, each piece being a testament to artistry.
Big-name jewellery brands like Cartier, Bulgari, and Chopard, along with top watchmakers like Rolex and Patek Philippe, always steal the show at this event, showing off their latest designs.
But it’s not just about the legends new, up-and-coming designers also get a chance to shine. This blend of classic luxury and fresh creativity made the event super exciting for the ones who love jewellery and watches.
Roots of Qatari Traditions
The Doha Jewellery and Watches Exhibition (DJWE) 2025 was a global event, but its roots are hitched to Qatari traditions and culture. Local jewelers and designers brought their best foot forward, showcasing their breathtaking collections.
The ones inspired by Qatar’s rich traditions. The shimmering gold, radiant pearls, and intricate designs with timeless treasures that have been cherished for generations.
Unmistakingly, the DJWE event not only honored the past but also put Qatari designers on the world map. With every sparkling creation, Qatar proves it’s not just keeping up with the luxury game, it’s setting the bar high.
The successful grandeur event was where heritage met high fashion, making it a must-visit for anyone who loves a touch of elegance with a story to tell.
Ghand Jewellery
Ghand Jewellery was born from the creative genius of sister duo Hissa and Jawaher Al Mannai. They are Qatar’s pearl-diving legacy with rich Arab heritage, and bring the beauty of Islamic art to life.
Their handcrafted 18-carat gold and diamond pieces are stories wrapped in luxury. Made for everyone, their fine jewellery masterpieces are for old souls who love tradition to trendsetters chasing sleek modernity. And it doesn’t stop at jewellery, the cufflinks as something that adds pure sophistication to any look.
Alya
Alya, founded by AlJawhara Al Thani and Maryam Al Thani is redefining fine jewellery with a fresh, modern touch. They have a collection of everyday jewellery studded with 18k gold and sparkling with the finest diamonds. The brand’s customization service empowers clients to bring their dream jewellery pieces to life reflecting individuality.
Al Ghala Jewellery
Al Ghala is a love letter to Qatar’s legendary pearling past. Born in 2011 from the vision of Shaikha Al Ghanem, each piece tells a story of heritage with a modern glow-up. Dripping in 18 and 21-carat gold, dazzling diamonds, and rare gemstones, Al Ghala is a legacy of Qatari designer jewellery, redefined.
One & Only
One and Only Jewellery brings modern glam with a timeless twist. Known for its flawless craftsmanship and bold individuality, the brand made its grand debut at this year’s exhibition. They showcased handpicked Qatari designs with a selection of statement pieces, each designed to steal hearts and turn heads.
M Royal Collection
M Royal Collection brings dreams woven in gold and diamonds, led by a trailblazing Qatari female designer. Drawing inspiration from nature’s finest masterpieces, like fluttering butterflies, M Royal turns these wonders into breathtaking jewellery. Their signature collections like Dancing Peony and Royal Bow are stories, crafted with precision and passion.
And this year at DJWE, Qatari designers, both new and returning, are back to shake things up. If jewellery could whisper secrets of beauty and grace, M Royal would be the storyteller.
Kaltham’s Pavilion
Born in 2018 from the vision of Kaltham Al Majid, Kaltham’s Pavilion isn’t just a jewellery brand. Fusing artistry with deep cultural roots, every piece tells a story of tradition with a modern twist.
Think shimmering diamonds, dreamy colored sapphires, and luxe 18-carat gold, crafted to perfection. Whether you’re after a one-of-a-kind masterpiece or a statement-ready design, Kaltham’s Pavilion is where Qatari elegance meets pure magic.
The Gazillion Star-Studded Beginning
This elite B2B and B2C event brought together rising stars and legendary maisons. The 21st edition of DJWE cemented its reputation as the ultimate powerhouse of creativity, collaboration, and luxury business innovation with star-studded engagement.
Burak Özçivit walked into a room, the Turkish superstar rolled into DJWE 2025 looking like a million bucks. He spent his time admiring some of the world’s most exclusive watches and high-jewellery pieces.
If there’s anyone who knows the ins and outs of high-end living, it’s Neshan Der Haroutounian. The media powerhouse brought his signature wit and charm to DJWE. Neshan was there to decode luxury signature collections of connoisseurs and designers.
Bollywood’s forever queen Kareena Kapoor Khan walked through DJWE 2025 like it was her personal treasure trove. She explored breathtaking diamond sets and next-level watches with the kind of confidence that only a true icon can pull off.
The supermodel Irina Shayk brought her signature cool-girl energy to DJWE, effortlessly exploring the most exclusive jewellery houses with that runway-level confidence.
Balqees stepped into the Messika booth, dripping in diamonds, the Emirati singer and actress embodied the very essence of Messika’s bold, modern luxury. Her presence showcased Messika’s high-jewellery creations.
Iconic Pieces of DJWE 2025
Heritage jewellery brands dripping in legacy to the next-gen watch brands disruptors bringing fresh energy; DJWE 2025 was a dazzling spectacle of artistry and innovation. Every pavilion gleamed with gold, diamonds, and design mastery, leaving visitors in awe of the sheer grandeur. But among the countless jaw-dropping pieces, a few ultra-iconic creations stole the show:
Falcon Feather Brooch
By Velom Vendôme
QR 16 million
A masterpiece of craftsmanship, this brooch embodied power and grace, shimmering with exquisite diamonds that captured the spirit of Qatar’s regal falcon.
Cage Leopard Chandelier Earrings
By David Webb
QR 598,000
A bold, statement-making creation, these earrings fused wild elegance with intricate artistry, proving that fine jewellery is meant to be worn like a crown.
Ruby & Diamond Elephant Ring
By Amrapali Jewels
QR 49,300
A playful yet regal nod to heritage, this ring showcased deep red rubies and sparkling diamonds, bringing royalty and storytelling to the wearer’s fingertips.
Jumping Hours Mystery Clock
By Stenzhorn
QR 3 million
This wasn’t just a timepiece, it was a mechanical marvel, where mystery and precision blended into an artwork that defied time itself.
Horse Mane Jewellery
By Silvia Furmanovich
QR 83,000 Bracelet
Fusing nature with luxury, this bracelet turned an equestrian muse into wearable art, proving that the finest inspirations often come from the world around us.
Lovable Jewels & Watches Brands in DJWE 2025
The inauguration of the event with colorful formations of starry lights mesmerized the beginnings. Yes, the “Drone Show” occurred on DJWE 2025, to begin the exhibition. The layout divided into many pavilions gave center stage to all the brands eagerly waiting to unveil their iconic pieces.
Our lovable brands from across the globe opened up the curtain to their iconic pieces. Some brands presented their signature collections taking away viewers’ precious time to glaze them hard. The worthy designs that have a look-around moment were almost present in every stall.
Three dedicated Pavillions of Qatari, Turkish, and Indian highlighted the diverse culture of artistic innovations. The global jewellery traditions made DJWE 2025 a charming center point for true lovers of fine art jewellery. The Arts & Gems pavilion united over 27 luxury brands under one roof.
Some list of the finest brands of Jewellery and Watches present in the Doha Jewellery and Watches Exhibition 2025 are:
The captivating Colombian Emerald set from Mehta & Sons brought over 674 carats of heart and pear-shaped Colombian emeralds adorned with diamonds, creating an impressive set.
Designer Gurkan Ozhanoglu, the creative mind behind Robi Diamond, was over the moon about his second visit to Qatar. He showcased a one-of-a-kind gold necklace, adorned with colorful flowers and tiny sparrows, specially brought to Qatar for this exhibition.
The most eye-opening collection at DJWE 2025 was “Love Is Blind”, a stunning collaboration between artist Yousef Fakhroo, H Jewellery, and Hairaat Jewellery. Inspired by the beauty of Braille, these exquisite pieces spell out “love” in Arabic, turning the language of touch into wearable art. Created with Al Noor Center for the Blind, this collection raises awareness for the visually impaired in Qatar.
For 23 years, Doha-based Wazni Jewellery, a third-generation diamond and jewellery producer, has been producing exquisite pieces.
Presented the Doha Collection, a celebration of Qatar’s dynamic metropolis where modernism and tradition coexist and architectural wonders are embraced by the glittering coastline.
Discover the exclusive Hobb Collection, where Arabic letters coexist with artistic design and beauty.
Known for curating some of the world’s rarest pearls, finest diamonds, and masterfully crafted designs, their showcase was a true celebration of Qatar’s rich jewellery legacy.
A Parisian watchmaker that has been in business since 1797 displays its magnificent feminine jewellery timepieces from 8 Place Vendôme Paris. They introduce the signature piece Pansy Retro, with pearls in 18k white gold set with a diamond, Arabic style diamond with Indian numerals.
Brought forward their Zeenah Collection stones in the jewellery Carnelian with pearls, purely and completely curated by the owner of the brand itself, Noora Al Ansari.
Many exquisite jewellery and cutting-edge watch brands like:
- J’OR
- Sicis Jewels
- K Di Kuore
- Giorgio Visconti
- Fullord
- Mashandy Jewellery
- Hessa Jewels
- Rolex
- Bulgari
- Chanel
- Mattar Jewellers
Fifty-One East Pavilion: “Tales of Wonder”
Fifty-One East’s pavilion is a treasure trove of luxury, showcasing world-famous brands and exclusive collections. With its Tales of Wonder theme, every piece tells a story where heritage meets innovation and elegance blends with artistry. It’s not just jewellery; it’s a journey through time and craftsmanship.
It dropped the second chapter of its high-jewellery collection, Tales of the Nile. Inspired by Ottoman elegance and nature’s beauty, the collection glows with emeralds, rubellites, tanzanites, and aquamarines set in 18k gold. They had standout pieces like The Chains of Happiness Necklace and The Garden of Light Choker.
Making its debut, the Swiss brand was spotted with the WOW Project. A game-changer for luxury watch lovers! This one-of-a-kind experience lets collectors transform their timepieces into personalized works of art, projecting them seven times bigger for a next-level view.
It brought a playful twist to luxury with its new Bubbles collection, alongside the chic Splash, Art Deco, and FUN lines, making a bold statement in sophisticated style.
The Sculpted Cable Collection steals the spotlight, with the brand’s iconic Cable design. With wavelike patterns, carved fluting, and dazzling diamond pavé, these intricate designs are set to turn heads and steal hearts.
TUDOR presented the new Black Bay (41mm steel case), first seen at Watches & Wonders Geneva 2024, and the Pelagos FXD ‘Cycling Edition’ in black carbon composite, stole the spotlight.
Wows with transformable diamond and gold jewellery pieces that are not just elegant but also rich with personal meaning.
The legends stunned with its new “Edge of Grace” collection, a perfect blend of bold lines and effortless elegance.
Stunned with fresh designs from its Dunes, Firenze, and Sultana collections.
Brought celebrity piercer Joelle Moughalian for exclusive ear styling sessions.
Showcased its iconic jewellery storage, from the Silver Box to the Ballet Musical Jewellery Box.
Shook up pearl jewellery with its stunning Baroque & Trill collections.
Their hearts take center stage with handmade, one-of-a-kind designs.
Glam Jam At DJWE 2025
Like a perfectly cut diamond, Doha Jewellery and Watches Exhibition 2025 dazzled, enchanted, and left an indelible mark on the world of luxury. For one extraordinary week, Doha became the beating heart of haute joaillerie and fine watchmaking, where tradition met innovation, and legacy danced with modernity. The event wasn’t just a showcase; it was an ode to craftsmanship, a playground for collectors, and a spectacle of pure indulgence.
From the unveiling of statement pieces that redefined opulence to the rising Qatari talents bringing a fresh wave of creativity, DJWE was a symphony of artistry, heritage, and exclusivity. Celebrities, connoisseurs, and high-net-worth collectors flocked to the exhibition, each drawn by the promise of once-in-a-lifetime treasures and a glimpse into the future of luxury.
But as the final lights dim and the last diamonds are tucked away, one thing is certain, DJWE 2025 was more than an exhibition. Until next year, let the magic of DJWE 2025 live on in every sparkle, every ticking second, and every whispered tale of wonder.
Missed the glam?
Wait for DJWE 2026, where the extravaganza annual event occurs once again.
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2 thoughts on “Shimmers Of Timeless Jewellery & Watches At DJWE 2025, Doha”
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